Monday, February 06, 2012   | Login 

February
Monthly Meeting

Thurs, Feb 9, 7:30am
Red Cross
 
1045 Outer Park Dr.

- Board Elections

February
Monthly Meeting

Thurs, Feb 9, 7:30am
Red Cross
 
1045 Outer Park Dr.

- Board Elections

MBBA Email List
  
 

Join the MBBA Now!

The MBBA needs the support of area businesses, organizations & neighbors. Everyone in the MacArthur area benefits from having a vibrant, healthy MacArthur Boulevard.

Online Membership Payment...
Thanks to Town and Country Bank for our Customer Payment Portal!
PDF Membership Application...

Join the MBBA Now!

The MBBA needs the support of area businesses, organizations & neighbors. Everyone in the MacArthur area benefits from having a vibrant, healthy MacArthur Boulevard.

Online Membership Payment...
Thanks to Town and Country Bank for our Customer Payment Portal!
PDF Membership Application...

  
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MACBAC is on Twitter!

   follow MACBAC at
   
@MAC_BAC


 

   follow MACBAC at
   
@MAC_BAC


 

  
Committees

Business Retention, Membership & Marketing Committee
Purpose: retain existing active businesses and actively recruit new businesses to the MacArthur area, support existing businesses, promote MBBA membership, and market MacArthur Boulevard as a great place to shop, work and live.

  • Develop programs to add value to existing businesses on MacArthur and promote those benefits in multiple media.
  • Provide cooperative marketing programs with MBBA members, including newspaper, radio, websites, email marketing and coupons.  This could include a Customer Loyalty Program similar the recommendation in the MacArthur Boulevard Master Plan.
  • Develop a resource list for businesses, focusing on assistance to small business.  Explore the possibility of creating an Equity Fund / Community Supported Financing for business capitalization, expansion and stabilization for Boulevard businesses as recommended in the Master Plan.  This could include underwriting start-up costs for critical businesses.
  • Survey MacArthur businesses annually to determine the effectiveness of MBBA initiatives in supporting MacArthur businesses and to identify possible additional benefits the MBBA might provide to businesses.
  • Solicit new members, targeting all MacArthur area businesses, working with the Treasurer and Secretary of the Board to ensure annual membership renewals beginning in December of each year.
  • Work with the Events Committee to provide member-retention events.
  • Maintain the website, provide regular communication via email, and ensure publicity via radio, newspaper, online and by supporting community events.  Drive interested parties to shoponmacarthur.com.
  • Develop and maintain a list of available MacArthur Real Estate and list the openings on the website. The list shall include: available properties, owners names, zoning restrictions, asking price & property advantages / disadvantages.
  • Working with MacBAC, organize the Boulevard branding and marketing strategy, then manage promotions, advertising and public relations activities recommended in the strategy.
  • Work with the MacBac Committee to engage the community, property / business owners and public agencies in the implementation of the Master Plan.
  • Act as a liaison between the City, contractors and MacArthur businesses as Master Plan changes are implemented.

Aesthetics Committee
Purpose: work with MacArthur merchants and property owners to improve sites, buildings, and business signage.  Implement aesthetic enhancements to MacArthur Boulevard gateways.

  • Research, plan and propose Curb Appeal Grants to make a limited number of matching grants available to businesses to improve the exterior of their properties.
  • Research, plan, propose and implement signage and an entry garden at MacArthur, Wabash and Stanford Avenue, working with the City of Springfield and the MacBac Committee.
  • Educate property & business owners on the importance of keeping property clean and in good repair to attract more businesses and reduce crime.
  • Implement a quarterly drive-around assessment of nuisances and zoning violations similar to the Enos Park process.  Provide tools to help all stakeholders participate in reducing nuisances & ugliness by documenting accountability & processes for addressing particular issues. 
    • Work with City Public Works Dept on ordinance enforcement of nuisance violations
    • Procure the zoning code for the area and making all interested parties aware of the code.  Put together a checklist of all potential zoning violations in the area and make it available to all interested parties in the area.
    • Define areas of responsibility between interested parties (e.g. public works, MBBA, Police Dept)

Events & Neighbors Committee
Purpose: Provide opportunities for businesses and neighbors to get to know and support each other, promote neighborhood membership and involvement, bring shoppers to MacArthur and raise awareness of MacArthur Boulevard as a shopping destination.

  • Plan and implement the Annual Artists Market
  • Organize a variety of networking, promotional and business related events beneficial to members.  This could include Drive-In Movies as recommended in the Master Plan.
  • Hold 3 Adopt-A-Street events a year and organize a “Clean Up / Green Up” campaign for the MacArthur area as recommended in the Master Plan.
  • Continue to build relationships with government, neighbors & neighborhood associations, business & property owners so communication lines are in place when needed, issues are easier to address and events can be quickly and easily publicized with major stakeholders.
  • Continue to build a strong connection with the Police Departments (Springfield & Jerome)
  • Reduce crime by working with police, businesses & MacArthur Park Apartments and other rental properties.
  • Investigate the implementation of a Neighborhood Watch program for the businesses on MacArthur Boulevard.

Nominating Committee
Purpose: Ensure ongoing leadership and resources to continue MBBA’s mission and attain MBBA’s goals.

  • Solicit and receive names of Board candidates in September to October of each year.
  • Submit a slate of candidates to the Board of Directors by Nov. 1 for consideration at the Annual Meeting.
  • Initiate MBBA capacity-building efforts as recommended in the Master Plan:
    • Recruit new board members to further Board development.

 

Business Retention, Membership & Marketing Committee
Purpose: retain existing active businesses and actively recruit new businesses to the MacArthur area, support existing businesses, promote MBBA membership, and market MacArthur Boulevard as a great place to shop, work and live.

  • Develop programs to add value to existing businesses on MacArthur and promote those benefits in multiple media.
  • Provide cooperative marketing programs with MBBA members, including newspaper, radio, websites, email marketing and coupons.  This could include a Customer Loyalty Program similar the recommendation in the MacArthur Boulevard Master Plan.
  • Develop a resource list for businesses, focusing on assistance to small business.  Explore the possibility of creating an Equity Fund / Community Supported Financing for business capitalization, expansion and stabilization for Boulevard businesses as recommended in the Master Plan.  This could include underwriting start-up costs for critical businesses.
  • Survey MacArthur businesses annually to determine the effectiveness of MBBA initiatives in supporting MacArthur businesses and to identify possible additional benefits the MBBA might provide to businesses.
  • Solicit new members, targeting all MacArthur area businesses, working with the Treasurer and Secretary of the Board to ensure annual membership renewals beginning in December of each year.
  • Work with the Events Committee to provide member-retention events.
  • Maintain the website, provide regular communication via email, and ensure publicity via radio, newspaper, online and by supporting community events.  Drive interested parties to shoponmacarthur.com.
  • Develop and maintain a list of available MacArthur Real Estate and list the openings on the website. The list shall include: available properties, owners names, zoning restrictions, asking price & property advantages / disadvantages.
  • Working with MacBAC, organize the Boulevard branding and marketing strategy, then manage promotions, advertising and public relations activities recommended in the strategy.
  • Work with the MacBac Committee to engage the community, property / business owners and public agencies in the implementation of the Master Plan.
  • Act as a liaison between the City, contractors and MacArthur businesses as Master Plan changes are implemented.

Aesthetics Committee
Purpose: work with MacArthur merchants and property owners to improve sites, buildings, and business signage.  Implement aesthetic enhancements to MacArthur Boulevard gateways.

  • Research, plan and propose Curb Appeal Grants to make a limited number of matching grants available to businesses to improve the exterior of their properties.
  • Research, plan, propose and implement signage and an entry garden at MacArthur, Wabash and Stanford Avenue, working with the City of Springfield and the MacBac Committee.
  • Educate property & business owners on the importance of keeping property clean and in good repair to attract more businesses and reduce crime.
  • Implement a quarterly drive-around assessment of nuisances and zoning violations similar to the Enos Park process.  Provide tools to help all stakeholders participate in reducing nuisances & ugliness by documenting accountability & processes for addressing particular issues. 
    • Work with City Public Works Dept on ordinance enforcement of nuisance violations
    • Procure the zoning code for the area and making all interested parties aware of the code.  Put together a checklist of all potential zoning violations in the area and make it available to all interested parties in the area.
    • Define areas of responsibility between interested parties (e.g. public works, MBBA, Police Dept)

Events & Neighbors Committee
Purpose: Provide opportunities for businesses and neighbors to get to know and support each other, promote neighborhood membership and involvement, bring shoppers to MacArthur and raise awareness of MacArthur Boulevard as a shopping destination.

  • Plan and implement the Annual Artists Market
  • Organize a variety of networking, promotional and business related events beneficial to members.  This could include Drive-In Movies as recommended in the Master Plan.
  • Hold 3 Adopt-A-Street events a year and organize a “Clean Up / Green Up” campaign for the MacArthur area as recommended in the Master Plan.
  • Continue to build relationships with government, neighbors & neighborhood associations, business & property owners so communication lines are in place when needed, issues are easier to address and events can be quickly and easily publicized with major stakeholders.
  • Continue to build a strong connection with the Police Departments (Springfield & Jerome)
  • Reduce crime by working with police, businesses & MacArthur Park Apartments and other rental properties.
  • Investigate the implementation of a Neighborhood Watch program for the businesses on MacArthur Boulevard.

Nominating Committee
Purpose: Ensure ongoing leadership and resources to continue MBBA’s mission and attain MBBA’s goals.

  • Solicit and receive names of Board candidates in September to October of each year.
  • Submit a slate of candidates to the Board of Directors by Nov. 1 for consideration at the Annual Meeting.
  • Initiate MBBA capacity-building efforts as recommended in the Master Plan:
    • Recruit new board members to further Board development.

 

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