Business Retention, Membership & Marketing Committee
Purpose: retain existing active businesses and actively recruit new businesses to the MacArthur area, support existing businesses, promote MBBA membership, and market MacArthur Boulevard as a great place to shop, work and live.

• Develop programs to add value to existing businesses on MacArthur and promote those benefits in multiple media.
• Provide cooperative marketing programs with MBBA members, including newspaper, radio, websites, email marketing and coupons.  This could include a Customer Loyalty Program similar the recommendation in the MacArthur Boulevard Master Plan.
• Develop a resource list for businesses, focusing on assistance to small business.  Explore the possibility of creating an Equity Fund / Community Supported Financing for business capitalization, expansion and stabilization for Boulevard businesses as recommended in the Master Plan.  This could include underwriting start-up costs for critical businesses.
• Survey MacArthur businesses annually to determine the effectiveness of MBBA initiatives in supporting MacArthur businesses and to identify possible additional benefits the MBBA might provide to businesses.
• Solicit new members, targeting all MacArthur area businesses, working with the Treasurer and Secretary of the Board to ensure annual membership renewals beginning in December of each year.
• Work with the Events Committee to provide member-retention events.
• Maintain the website, provide regular communication via email, and ensure publicity via radio, newspaper, online and by supporting community events.  Drive interested parties to shoponmacarthur.com.
• Develop and maintain a list of available MacArthur Real Estate and list the openings on the website. The list shall include: available properties, owners names, zoning restrictions, asking price & property advantages / disadvantages.
• Working with MacBAC, organize the Boulevard branding and marketing strategy, then manage promotions, advertising and public relations activities recommended in the strategy.
• Work with the MacBac Committee to engage the community, property / business owners and public agencies in the implementation of the Master Plan.
• Act as a liaison between the City, contractors and MacArthur businesses as Master Plan changes are implemented.

Aesthetics Committee
Purpose: work with MacArthur merchants and property owners to improve sites, buildings, and business signage.  Implement aesthetic enhancements to MacArthur Boulevard gateways.

• Research, plan and propose Curb Appeal Grants to make a limited number of matching grants available to businesses to improve the exterior of their properties.
• Research, plan, propose and implement signage and an entry garden at MacArthur, Wabash and Stanford Avenue, working with the City of Springfield and the MacBac Committee.
• Educate property & business owners on the importance of keeping property clean and in good repair to attract more businesses and reduce crime.
• Implement a quarterly drive-around assessment of nuisances and zoning violations similar to the Enos Park process.  Provide tools to help all stakeholders participate in reducing nuisances & ugliness by documenting accountability & processes for addressing particular issues. 
  • Work with City Public Works Dept on ordinance enforcement of nuisance violations
  • Procure the zoning code for the area and making all interested parties aware of the code.  Put together a checklist of all potential zoning violations in the area and make it available to all interested parties in the area.
  • Define areas of responsibility between interested parties (e.g. public works, MBBA, Police Dept)

Events & Neighbors Committee
Purpose: Provide opportunities for businesses and neighbors to get to know and support each other, promote neighborhood membership and involvement, bring shoppers to MacArthur and raise awareness of MacArthur Boulevard as a shopping destination.

• Plan and implement the Annual Artists Market
• Organize a variety of networking, promotional and business related events beneficial to members.  This could include Drive-In Movies as recommended in the Master Plan.
• Hold 3 Adopt-A-Street events a year and organize a “Clean Up / Green Up” campaign for the MacArthur area as recommended in the Master Plan.
• Continue to build relationships with government, neighbors & neighborhood associations, business & property owners so communication lines are in place when needed, issues are easier to address and events can be quickly and easily publicized with major stakeholders.
• Continue to build a strong connection with the Police Departments (Springfield & Jerome)
• Reduce crime by working with police, businesses & MacArthur Park Apartments and other rental properties.
• Investigate the implementation of a Neighborhood Watch program for the businesses on MacArthur Boulevard.

Nominating Committee
Purpose: Ensure ongoing leadership and resources to continue MBBA’s mission and attain MBBA’s goals.

• Solicit and receive names of Board candidates in September to October of each year.
• Submit a slate of candidates to the Board of Directors by Nov. 1 for consideration at the Annual Meeting.
• Initiate MBBA capacity-building efforts as recommended in the Master Plan:
  • Recruit new board members to further Board development.

 

Business Retention, Membership & Marketing Committee
Purpose: retain existing active businesses and actively recruit new businesses to the MacArthur area, support existing businesses, promote MBBA membership, and market MacArthur Boulevard as a great place to shop, work and live.

• Develop programs to add value to existing businesses on MacArthur and promote those benefits in multiple media.
• Provide cooperative marketing programs with MBBA members, including newspaper, radio, websites, email marketing and coupons.  This could include a Customer Loyalty Program similar the recommendation in the MacArthur Boulevard Master Plan.
• Develop a resource list for businesses, focusing on assistance to small business.  Explore the possibility of creating an Equity Fund / Community Supported Financing for business capitalization, expansion and stabilization for Boulevard businesses as recommended in the Master Plan.  This could include underwriting start-up costs for critical businesses.
• Survey MacArthur businesses annually to determine the effectiveness of MBBA initiatives in supporting MacArthur businesses and to identify possible additional benefits the MBBA might provide to businesses.
• Solicit new members, targeting all MacArthur area businesses, working with the Treasurer and Secretary of the Board to ensure annual membership renewals beginning in December of each year.
• Work with the Events Committee to provide member-retention events.
• Maintain the website, provide regular communication via email, and ensure publicity via radio, newspaper, online and by supporting community events.  Drive interested parties to shoponmacarthur.com.
• Develop and maintain a list of available MacArthur Real Estate and list the openings on the website. The list shall include: available properties, owners names, zoning restrictions, asking price & property advantages / disadvantages.
• Working with MacBAC, organize the Boulevard branding and marketing strategy, then manage promotions, advertising and public relations activities recommended in the strategy.
• Work with the MacBac Committee to engage the community, property / business owners and public agencies in the implementation of the Master Plan.
• Act as a liaison between the City, contractors and MacArthur businesses as Master Plan changes are implemented.

Aesthetics Committee
Purpose: work with MacArthur merchants and property owners to improve sites, buildings, and business signage.  Implement aesthetic enhancements to MacArthur Boulevard gateways.

• Research, plan and propose Curb Appeal Grants to make a limited number of matching grants available to businesses to improve the exterior of their properties.
• Research, plan, propose and implement signage and an entry garden at MacArthur, Wabash and Stanford Avenue, working with the City of Springfield and the MacBac Committee.
• Educate property & business owners on the importance of keeping property clean and in good repair to attract more businesses and reduce crime.
• Implement a quarterly drive-around assessment of nuisances and zoning violations similar to the Enos Park process.  Provide tools to help all stakeholders participate in reducing nuisances & ugliness by documenting accountability & processes for addressing particular issues. 
  • Work with City Public Works Dept on ordinance enforcement of nuisance violations
  • Procure the zoning code for the area and making all interested parties aware of the code.  Put together a checklist of all potential zoning violations in the area and make it available to all interested parties in the area.
  • Define areas of responsibility between interested parties (e.g. public works, MBBA, Police Dept)

Events & Neighbors Committee
Purpose: Provide opportunities for businesses and neighbors to get to know and support each other, promote neighborhood membership and involvement, bring shoppers to MacArthur and raise awareness of MacArthur Boulevard as a shopping destination.

• Plan and implement the Annual Artists Market
• Organize a variety of networking, promotional and business related events beneficial to members.  This could include Drive-In Movies as recommended in the Master Plan.
• Hold 3 Adopt-A-Street events a year and organize a “Clean Up / Green Up” campaign for the MacArthur area as recommended in the Master Plan.
• Continue to build relationships with government, neighbors & neighborhood associations, business & property owners so communication lines are in place when needed, issues are easier to address and events can be quickly and easily publicized with major stakeholders.
• Continue to build a strong connection with the Police Departments (Springfield & Jerome)
• Reduce crime by working with police, businesses & MacArthur Park Apartments and other rental properties.
• Investigate the implementation of a Neighborhood Watch program for the businesses on MacArthur Boulevard.

Nominating Committee
Purpose: Ensure ongoing leadership and resources to continue MBBA’s mission and attain MBBA’s goals.

• Solicit and receive names of Board candidates in September to October of each year.
• Submit a slate of candidates to the Board of Directors by Nov. 1 for consideration at the Annual Meeting.
• Initiate MBBA capacity-building efforts as recommended in the Master Plan:
  • Recruit new board members to further Board development.